Castle Milk Stout: Black
Studies showed that 8/10 people had not tried Castle Milk Stout, even though they had an opinion on it. After much research, we found out that people hadn’t tried it because it is black, and black is not appetizing, you can’t really see what you are drinking. We set out to change this misconception, making black what it truly is, sexy, mysterious, and magical. This, in combination with Castle Milk Stouts Brand Message of slowing down and Savouring the Moment, would convert into trial and ultimately sales. The advert definitely breaks the traditional SAB mold, both in terms of style and content.
Creative Director: Paul Warner
Art Director: Dale Mullany, Ntsiki Nukwa
Copy Writer: Keith Manning, Mbulelo Nhlapo
Director: Giaco Angelini
Music: Adam Howard
Editor: James Hosking
Post: Sinister Studios
Wimpy Braille Burger
Creative Director: Wes Phelan
Art Director: Dale Mullany
Copywriter: Keith Manning
Director: Will Collinson
D.O.P.: Will Collinson
Editor: Will Collinson
Agency Producer: Simone Bosman
Music: Loyiso Madinga
Photographer: Mike & Nick
Retoucher: Darren Bell
Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.
Gold: Clio - PR
Silver: Ad of the Year
Bronze: Clio - Interactive
Winner: Ad of the Month November
Finalist: One Show
Wimpy - Gina
Creative Director: Wes Phelan
Art Director: Dale Mullany
Copy Writer: Keith Manning
Director: Slim
Meet Gina Sayers. Her whole world revolved around her job at Robust Kettle Company, until it closed down. But she didn’t let this get in the way of her love for Kettles.
Loeries 2011 Finalist
View Directors Cut here:
http://www.eggfilms.tv/eggfilm.html
Wimpy - Busking Kettle
Creative Director: Wes Phelan
Art Director: Dale Mullany
Copy Writer: Keith Manning
An activation we did prior to the Wimpy Gina TVC in malls nationwide. Our insight was that since Wimpy released their Famous Coffee, people have made their home kettles redundant.
MTN Manchester United Campaign
Creative Director: Pete Khoury, Wes Phelan, Spike Kuenene
Art Director: Dale Mullany
Copy Writer: Keith Manning
Director: Anton Visser
This was an interesting brief, not only because I’m a Liverpool fan, but because we turned a basic promo TVC brief into something so much more. We displayed the exact prize that the winners would be receiving, as well as creating a portal for all fans to follow the winners experience on www.mtnmanutd.co.za. All the people in the campaign are content providers, from photographers & film makers, to writers, and even a digital ninja.
Elements
Microsite
http://www.mtnmanutd.co.za/
TVC
http://www.youtube.com/watch?v=TlasbWB1fUI
http://www.youtube.com/watch?v=pujUPSdX6EE
Stings
http://www.youtube.com/watch?v=l0DWY-PLpBc
Webisodes
http://www.youtube.com/watch?v=xZi2fj0smzE
http://www.youtube.com/watch?v=Pyylrm4kFME
http://www.youtube.com/watch?v=HEzhz_Tyfqc
http://www.youtube.com/watch?v=YipwUZDNShA
http://www.youtube.com/watch?v=g1OHC3b2w8o
http://www.youtube.com/watch?v=7WND0O4xV8A
http://www.youtube.com/watch?v=e-LQVGEYhfE
http://www.youtube.com/watch?v=HtAYzXk-AEw
Polaroid Pics
Just some pics I’ve taken using polarize for iPhone.
Click thru for flickr page.
VUZU - Spring Promo
Creative Director: Paul Busschau
Art Director: Dale Mullany
Animator: Carl Jeppe
Music: Audio Militia
A logo transition for youth channel VUZU airing on spring day.
Rob and Keith - The Final
Creative Director: George Low
Art Director: Dale Mullany, Nicola Wilson
Copy Writer: Keith Manning, Loyiso Madinga
Animator: Ric Capecchi
TVC12
FNB wanted to advertise their role as South Africa’s official retail bank for the 2010 FIFA World Cup. They wanted to stay clear of all clichés such as vuvuzela’s and stock footage of fans and table mountain. They wanted something real, and Rob and Keith were born. Rob and Keith are two ordinary blokes, watching all of the games from their couch. They discuss the general things that fellow South Africans talk about, in their own special way.
In this episode Rob and Keith reflect on an awesome final, and looking towards 2014.
Loeries 2010 Finalist
Rob and Keith - Knock Knock
Creative Director: George Low
Art Director: Dale Mullany, Nicola Wilson
Copy Writer: Keith Manning, Loyiso Madinga
Animator: Ric Capecchi
TVC11
FNB wanted to advertise their role as South Africa’s official retail bank for the 2010 FIFA World Cup. They wanted to stay clear of all clichés such as vuvuzela’s and stock footage of fans and table mountain. They wanted something real, and Rob and Keith were born. Rob and Keith are two ordinary blokes, watching all of the games from their couch. They discuss the general things that fellow South Africans talk about, in their own special way.
In this episode Rob and Keith watch the semi-final.
Rob and Keith - WAGS
Creative Director: George Low
Art Director: Dale Mullany, Nicola Wilson
Copy Writer: Keith Manning, Loyiso Madinga
Animator: Ric Capecchi
TVC10
FNB wanted to advertise their role as South Africa’s official retail bank for the 2010 FIFA World Cup. They wanted to stay clear of all clichés such as vuvuzela’s and stock footage of fans and table mountain. They wanted something real, and Rob and Keith were born. Rob and Keith are two ordinary blokes, watching all of the games from their couch. They discuss the general things that fellow South Africans talk about, in their own special way.
In this episode Rob and Keith discuss the footballers WAGS (wives and girlfriends)
Loeries 2010 Bronze Winner TV Advertising
